"How to Advance Liberty" by Leonard Read
Dialogue with Alexander McCobin (18/10/12)
The argument, which Leonard Read proposes, is that in order to advance liberty, we must use the power of attraction and it consists of attracting people to the libertarian ideas through our passion and expertise towards these ideas. He opposes to mass media communication because he believes it’s not a selling problem but a learning problem, which we must engage personally. Although many of the MPC’ers thought like this, Alexander didn’t. He thinks marketing is very useful to accomplish the expansion of libertarian ideas. I agree with both perspectives in the sense that marketing is a useful tool to engage people to learn the libertarian ideas, and we must also encourage them through our experience and expertise for them to understand these ideas by themselves. What we all agreed on, was that there is a long road in the success of advancing liberty, nevertheless we must start now and do our best to expand them.