Chapter 8: How Judgments Happen
“S1 continuously monitors what is going on outside and inside the mind, and continuously generates assessments of various aspects of the situation without specific intention and with little or no effort. These basic assessments play an important role in intuitive judgment, because they are easily substituted for more difficult questions – this is an essential idea of the heuristics and biases approach.”
Evolution has provided us with neural mechanism for assessments of threat level (limbic system). This is a way of how we evaluate a person (dominant and trustiness). Judgment heuristic: (impressions according to simple assessments).
System 1 has the aptitude of matching across diverse dimensions through an underlying scale of intensity.
*milieu: a person’s social environment.
Mental Shotgun: we compute much more than we want or need.
“The combination of a mental shotgun with intensity matching explains why we have intuitive judgments about many things that we know little about.”
Notes on Ch 7 and Ch 8 dialogue – with Dylan Evans Nov, 22, 2012 (Thursday)
· Finding someone attractive is not a “basic assessment”.
· Automatic processing in visual system/internal chatterbox
· Halo effect
o Is there a way to control our subconscious halo effect?
o Our mind is a network of associations that activate other areas.
· Objective judgments?
· WYSIATI
· Principle of independent judgment
· Matching sounds/music
· Mental shotgun
· Framing effect/color
· Oil splash
· “A Journey Around My Room”